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Gillette promoted the product, which took five years to develop and was protected by 35 patents, with a $300 million advertising marketing campaign. The Mach3 and substitute cartridges value gillette shaving gel 35 p.c more than the SensorExcel razor. By 1999, Gillette was worth US$43 billion, and the model value of Gillette was estimated to be price US$16 billion.
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