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Therefore, with the release of a single photograph, the Corvette was launched. The image confirmed firm executives standing behind their new product, that would stay in manufacturing for 10 years. 1955 was the primary year in which the Corvette appeared in the Schwinn catalog; it was Schwinn’s top listing in their “middleweight” class.
They additionally make rugged 24-inch mountain bikes, like the Sidewinder and the High Timber. The firm’s next answer to requests for a Schwinn mountain bike was the King Sting and the Sidewinder, inexpensive BMX-derived bicycles fabricated from current electro-forged frame designs, and using off-the-shelf BMX parts. The company additionally joined with other United States bicycle producers in a campaign schwinn mountain bike to boost import tariffs throughout the board on all imported bicycles. In August 1955, the Eisenhower administration carried out a 22.5% tariff rate for 3 out of 4 categories of bicycles. However, the preferred grownup category, lightweight or “racer” bicycles, were solely raised to 11.25%.
The administration noted that the United States business offered no direct competition in this class, and that light-weight bikes competed only indirectly with balloon-tire or cruiser bicycles. The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% via 1964. Despite the increased tariff, the one structural change in foreign imports throughout this period was a short lived decline in bicycles imported from Great Britain in favor of lower-priced fashions from the Netherlands and Germany. Schwinn fielded a mountain bike racing team in the United States the place their group rider Ned Overend received two consecutive NORBA Mountain Biking National Championships for the group in 1986 and 1987. Inspired, he designed a mass-production bike for the youth market generally identified as Project J-38. The outcome, a wheelie bike, was introduced to the public as the Schwinn Sting-Ray in June 1963.
In the 1950s, Schwinn started to aggressively cultivate bicycle retailers, persuading them to promote Schwinns as their predominant, if not exclusive brand. During this period, bicycle gross sales loved relatively sluggish development, with the majority of gross sales going to youth fashions. In 1900, through the top of the primary bicycle increase, annual United States gross sales by all bicycle manufacturers had briefly topped a million.