But it’s not just the names customer’s trust, it’s the look and feel of our products, our superior quality, and our outstanding customer service that help us bring these premium brands to the hands and feet of our customers. Since applying that strategy to Schwinn, the brand has lost the support of most independent dealers, whose ranks are in decline. But it’s been a hit among mass merchants, with the Sting Ray expected to top many kids’ Christmas lists this season. “The bikes that we’re putting the Schwinn brand on and selling to Wal-Mart are absolutely the best bikes that Wal-Mart has ever sold,” Hornung said. Schwinn is the American icon that has built some of the best-known and most-loved bicycles of all time. Schwinn models like the Aerocycle, Paramount, Phantom, Varsity, Sting-Ray, Krate, Homegrown and more are forever firmly ingrained in biking’s lexicon.
Application of the rule of reason here cannot be confined to intrabrand competition. When we look to the product market as a whole, we cannot conclude that Schwinn’s franchise system with respect to products as to which it retains ownership and risk constitutes an unreasonable restraint of trade. This does not, of course, excuse or condone the per se violations which, in substance, consist of the control over the resale of Schwinn’s products after Schwinn has parted with ownership thereof. By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn’s market. Unable to produce bicycles in the United States at a competitive cost, by the end of 1991 Schwinn was sourcing its bicycles from overseas manufacturers. This period in Schwinn’s history plays a cameo role in a novel by Dave Eggers, A Hologram for the King .
The United States brought this appeal to review the judgment of the District Court in a civil antitrust case alleging violations of § 1 of the Sherman Act, 26 Stat. Direct appeal is authorized by 2 of the Expediting Act, 32 Stat. The complaint charged a continuing conspiracy since 1952 between defendants and other alleged coconspirators involving price-fixing, allocation of exclusive mongoose bmx bike territories to wholesalers and jobbers, and confinement of merchandise to franchised dealers. Named as defendants were Arnold, Schwinn & Company (“Schwinn”), the Schwinn Cycle Distributors Association (“SCDA”), and B. Schwinn Signature Bicycles, classics for all types of riding. Spoke Life Cycles focuses on Schwinn Cruisers because they are second to none in style and performance.
Buying a Schwinn became a sign of making it in the middle class, just like the picket fence and the station wagon. About 75 miles away, in Madison, Pacific Cycle manages the Schwinn brand from a sleek office with just 80 workers. Pacific, part of a Canadian conglomerate, has a couple of hundred employees in California warehouses, taking in the bikes imported from the seven Chinese factories where most Schwinns are produced. Enhanced handlebar design improves grip comfort and support for all rider needs, from comfort to high-performance.
In 2021, Dutch conglomerate Pon Holdings acquired Pacific Cycle. The style of the seat, or saddle, can vary considerably, too, from ultra-thin lightweight supports on the carbon-framed road huffy mountain bike machines to comfortably padded and sprung models on retros and hybrids. Bear in mind that if you buy a cheap men’s bike, the saddle is an easy and relatively inexpensive item to upgrade.
Join the Certified ranks, a community of 100’s of thousands of instructors, and earn credits for continued education from ACE, AFAA, NASM and CIMPSA. Join the Certified ranks, a community of 100’s of thousands of instructors, and earn credtis for continued education from ACE, AFAA, NASM and CIMPSA. From handmade pieces to vintage treasures ready to be loved again, Etsy is the global marketplace for unique and creative goods. It’s also home to a whole host of one-of-a-kind items made with love and extraordinary care. While many of the items on Etsy are handmade, you’ll also find craft supplies, digital items, and more. Found something you love but want to make it even more uniquely you?