In 1996, Gillette launched a quantity of new merchandise for ladies and teenage boys, including the SensorExcel for Women, a moisturizer, a shaving gel, and a body spray. In shopper exams, the Atra razor had outperformed current razor systems, but Gillette’s advertising executives feared the razor would meet resistance amongst shavers because of the unfamiliar… Continue reading Gillettes Unusual Historical Past With The Razor And Blade Technique